MARKETING PLAN
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TOPIC PAGE SECTION
INTRODUCTION.....2
FACTORS THAT CONTRIBUTE TO THE VALUE OF YOUR HOME.....3
RECOGNITION AND EXPOSURE.....4
MULTIPLE LISTING SERVICE.....5
ADVERTISING.....6
RELOCATION.....7
CENTURY 21’S PERFORMANCE POWER.....8
AGENT SERVICES.....9
THE BOTTOM LINE.....10
Dear Homeowner,
Thank you for the opportunity to present my marketing plan to you. I think that you will find working with my company and me will be a rewarding experience. Working with Century 21 Town & Country allows me to offer you many fine services, as you will see in the plan below.
I will prepare a market analysis in order to provide you with the most current information about what is happening in your neighborhood.
Since other comparable properties may vary in size and amenities relative to your home, I have taken the market analysis process one step further. In addition to the standard statistical analysis, I will prepare an "Adjusted Market Analysis" for you. This analysis more accurately indicates the "Price Point" in today’s market place for your home based on the area you live in, the size of your property and its amenities. This comparative market analysis will provide you with the information necessary to determine an indicated price range for your home in today’s market.
It is especially important in the current market to set the price correctly and to prepare your home for "show". There is a large inventory of homes available in every price range. The buyers are comparison-shopping. The "best" homes at the right price are the ones that are attracting the qualified buyers.
Within this document you will find my marketing program, which I will be going over in detail with you when we meet. It is a dynamic plan, and I think you are going to feel very comfortable with CENTURY 21 Town & Country and me working together to market your home.
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FACTORS THAT CONTRIBUTE TO THE VALUE OF YOUR HOME
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Location is the single greatest factor affecting value.COMPETITION
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Buyers compare your property against competing properties.·
Buyers interpret value based on sold and available properties.TIMING
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The current real estate market may reflect a buyers or seller’s market.·
Market conditions cannot be manipulated. An individually tailored, yet flexible, marketing plan must be developed accordingly.CONDITION
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Property condition affects price and speed of sale.·
Optimizing physical appearance and advance preparation for marketing maximizes the buyers perceived value.PRICE
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If your home is not properly priced, your sale may be delayed or even prevented.·
Reviewing CENTURY 21 Town & Country’s Home Marketing Plan assists you in determining the best possible asking price.
HOW IMPORTANT IS PRICING?
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If priced at 15% over MARKET PRICE*, there is a 20% chance of sale.·
If priced a 10% over MARKET PRICE, there is a 30% chance of sale.·
If priced at 5% over MARKET PRICE, there is a 50% chance of sale.·
If a home is priced within MARKET PRICE, there is a 95% chance of sale.
*Market Price: What buyers, at a given time in a given location, are willing to pay
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RECOGNITION AND EXPOSURE
OUR SIGN MAKES THE SALE
Our CENTURY 21 Town & Country sign is the best local advertising your home can have. A sale can occur as a result of someone recognizing our familiar name on you front lawn.
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Absolutely #1 in real estate sign and name recognition·
Over 1,000 For Sale signs continuously in the marketplace contribute greatly to the 65,000 inquires received by CENTURY 21 Town & Country annually from home purchasers.
EXPOSURE
130,000 HOME BUYERS ANNUALLY
CONTACT
CENTURY 21 TOWN & COUNTRY
TO PURCHASE A HOME
Our aggressive presence in the community is designed to attract homebuyers. Our advertising has proven to be most effective in presenting your home to the public. It is my professionalism that will bring the buyers to your door.
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Our 150-200 Sunday Open Houses expose our listed properties to approximately 55,000 potential buyers annually.·
Our Detroit News/Free Press Sunday Open House advertising reaches 1.2 million households weekly!
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CENTURY 21 TOWN & COUNTRY PARTICIPATES IN LOCAL AND REGIONAL MULTIPLE LISTING SERVICES (MLS), AFFORDING COMPLETE COVERAGE OF MACOMB, OAKLAND AND WESTERN WAYNE COUNTIES
Our interoffice sales and referral networks span counties in the Detroit Metropolitan area. Other brokers enjoy cooperating with our professional sales associate.
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Michigan MLS: 365 Offices With 3,800 Agents·
RealComp II: 1,087 Offices With 9,100 Agents
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LOCAL ADVERTISING TARGETS HOME BUYERS
Our national and local advertising attracts buyers to
Detroit News/Free Press Homes Magazines Relocation Guide Observer/Eccentric Internet Home Page (http://www.century21town-country.com) My Home Page (http://www.HarpersHomes.com) Community Newspapers Over 1,800 full pages of advertising and over 36.000 individual home ads contribute greatly to the 65,000 annual inquiries from homebuyers.
2 million direct mail pieces are sent annually. 200 postcards mailed to homeowners around each new listing and each sold listing. Through the Preferred Client Club, we maintain communication with over 50,000 past customers and clients. CENTURY 21 Quality Service Survey sent to every client and customer.
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OUR RELOCATION SERVICE BRINGS BUYERS TO YOUR HOME FROM ACROSS TOWN OR ACROSS THE COUNTRY
The CENTURY 21 System is actively involved in corporate relocation working worldwide with major companies who transfer employees. When your home is listed with me, at CENTURY 21 Town & Country, it could be just the right home for one of those transferring employees.
At CENTURY 21 we have:
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Referral potential from over 6,400 CENTURY 21 offices world wide·
Full-service relocation department·
Assisted over 1,000 families relocating from out of area annually·
Approval by major corporations to relocate employees
If you are moving across town or out of the area, we can assist you at your new destination.
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CENTURY 21'S
PERFORMANCE POWER
THOUSANDS OF SUCCESS
STORIES EACH DAY!
CENTURY 21 offices help people buy and sell thousands of properties every day, more than any other real estate organization in the world.
The CENTURY 21 System has over 6,400 offices in 21 countries;
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4,700 in the United States,·
201 offices in Michigan,·
102 offices in the Metropolitan region, and…
CENTURY 21 TOWN & COUNTRY IS THE #1 FIRM IN THE CENTURY 21 SYSTEM
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CENTURY 21 TOWN & COUNTRY is ranked as one of the leading companies in Crain’s Detroit Business Residential Broker Report.·
CENTURY 21 TOWN & COUNTRY is ranked as one of the leading residential real estate companies in the MEGABROKER Report conducted by both the National Relocation & Real Estate Magazine and Real Trends publication.·
CENTURY 21 TOWN & COUNTRY has earned the CENTURY 21 International CENTURION Award since 1981·
CENTURY 21 TOWN & COUNTRY has received the coveted Quality Service Award every year since 1991-the first year this award was given
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AGENT SERVICES
HANDLING THE DETAILS
From our first meeting and consultation to transferring the keys to the new owner, I will Keep you informed of every step involved in the home selling process.
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Proper documentation of all forms and contracts·
Compliance of all Federal And State regulations·
Discussing and analyzing feedback from all property showings·
Effectively negotiating the sale·
Coordinating all inspections, appraisals and financing·
Disbursing use and occupancy escrows, final water bill, and repair escrows, if needed·
Preparation and delivery of final papers for review prior to closingAfter your home is sold, you’ll receive a Quality Service Survey, which gives you the opportunity to rate my service and performance.
Based on the survey results from past clients I’ve been awarded the Quality Service Award for the past two years and the Sales Achievement Award for three years in a row.
MY PROFESSIONAL TRAINING WILL ASSURE YOU THE BEST SERVICE AND A SMOOTH TRANSACTION
My on going training and education keeps me on the cutting edge of changes in the industry
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Continuing education·
Negotiating Skills·
Property Evaluation·
Marketing Strategies·
Counseling Buyers·
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THE BOTTOM LINE
I don’t just tell you what I do--I give you my word on it. The CENTURY 21 Town & Country SELLER SERVICE PLEDGE puts our promises to you in writing:
My commitment to you:
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To obtain the highest possible price·
In the shortest amount of time·
With the least possible inconvenience·
Providing the most professional, comprehensive and complete personal service availableOUTSTANDING RESULTS!
Join the list of satisfied homeowners who have marketed their home with me,
OFFICE: (734) 455-5600 DIRECT LINE: (734) 737- 2940
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